Email Marketing & Copywriting Masterclass Series
Live, Love & Lead Your Practice!
Inspire Your Clients
While You Live Your Life!
People need your ideas and inspiration about how to live a healthier life, and the amazing services you offer, and you’d love to see more organic growth and better retention within your practice…
But … you want to live a full life with time to take care of yourself, spend time with the the people you love, and invest in activities you enjoy.
So how can you do both?
It’s simple…create well designed, automated email campaigns!
It amazes me how many of my clients and Doctors I speak with are still not using
one of the highly effective sources of information delivery available – email!
When I ask them why, it always comes down to 4 things:
- Uncertainty about what to write
- Lack of time
- Overwhelm at the idea of learning something new
- Low self-confidence they have sharing valuable information
LET ME TELL YOU SOMETHING
You already have great ideas, I know you do!
And you likely already have a ton of content already created that you can use!
Yes it will take a bit of time to get started, but if I can figure it out, so can you.
Plus, once you get going it actually becomes faster and easier and will save you time in your practice!
When you use email effectively in your practice you can…
- Simplify your systems and office procedures
- Increase your communication and help people understand the value of your care
- Establish your leadership and credibility as a Health Professional
- Reconnect with people you may have lost touch with and reactivate their care in your practice
- Inspire people to make other healthy choices in their lifestyle
- Easily facilitate referrals
- Improve your clinical results!
And of course, when you do this, you’ll also free up your time to do MORE of what you love when you’re NOT in your practice.
Like I teach in my Simple Practice Program, It’s one of the ways you can adjust your business to create a lifestyle you love.
Commit to this short & simple course and you’ll get your emails launched!
In the course videos you'll learn:
- how to use existing content from within your practice and turn it into an effective email serie
- how to set up templates to use over and over again
- design & branding strategies to make your emails look good!
- the difference between automated email sequences and single email campaigns, and when they are used best
- creating your own style and letting your personality shine with every email you send
- secrets to writing great copy in every email
- strategies to find your voice, streamline your email creation, and confidently influence your community consistently
If you complete the trainings, commit to just getting started, and follow the ideas I share, in no time at all you’ll be ready to send your emails and be on your way to creating many more.
ready? let's go!
WHO IS DR. MELISSA?
ABOUT DR. MELISSA
Since starting a successful practice in 2002 in beautiful Collingwood Ontario, Dr. Melissa Longo has made it her business to empower other doctors in their lives and careers – literally. A fearless entrepreneur and sought-after mentor & coach, Dr. Melissa has also hosted the top rated podcast, Rockstar Doctor Life, for the past two years in addition to working as a coach within the Laptop Lifestyle Inner Circle Program since January 2019.
A coach with the Inner Circle, Melissa is known as a branding and design expert and coaches clients on how to create killer content for their programs and practices. Working with doctors one-on-one, questioning the best of the best on her podcast, teaching her program, The Simple Practice, and hands on experience building a practice that fits her to a tee, has given Dr. Melissa the passion to share with other doctors, the fact that it’s not only possible to have your dream practice, it’s very much within reach.
LOOKING FOR A LITTLE MORE?
Grab this special bonus package for $99!
DR. MELISSA’S 12 MONTH LIST OF KEY CONTENT TOPICS
This tried and true system for coordinating all you content marketing efforts in your practice gives you pertinent seasonal topics, and relates to the demographics of your practice and current events. I want to help you become consistent and synchronize your social media, daily conversations, events, and emails with focused intention around the topics your practice is eager to learn about and can readily understand.
SEQUENCE OF TOPICS TO COVER IN AN AUTOMATED SERIES FOR PATIENTS
I’ll teach you how to create a great series of emails for the people in your practice that connects to their reason for seeing you, while helping them understand the other benefits you provide and ways they can add more value to their care. This list helps you get started!
TUTORIAL ON CREATING IMAGES USING CANVA
Make your own stellar images for your emails, practice events, social media feeds, and even print material for your practice using this free software. I’ll take you on a virtual tour of the software and help you get started with a few templates of your own.
VIDEO TRAINING ON BEING ORIGINAL IN PRACTICE
Embracing your uniqueness is a simple way to create a thriving business you love – are you doing this? In this special training you’ll learn why being original matters, why it seems like a struggle for many docs, and how you can learn to live with more of it your life.
VIDEO TRAINING ON GETTING SH*T DONE!
Need I say more? I’m often asked how I coach my own clients, work within the Laptop Lifestyle Inner Circle , run my practice, raise teenage boys, and still seem to enjoy time on my bike, take care of my health, and have a rockin social life! I’ll share my secrets in this session 😉
Let's Level UP YOUR EMAIL GAME!
From start to finish I’ll show you everything you need to get started, or some new ideas to refresh the emails you are already sending.